James Bridle's Waving at the Machines is not so much an article about the physical vs. the virtual world, but by how one is influenced by the other. It's interesting how a person never thinks about how fashion, street art, and other types of popular culture incorporate computer/digital aesthetics. It seems as if pixelated design has been done so often that they are of the norm. I also love the idea of what we do in the virtual world can have a meaning entirely of it's own. What does it mean when we poke someone on facebook? There is no direct translation, but an interesting type of interaction that we have gotten used to quickly. Engaging in technology creates different types of interaction and relationships that changes the way we behave. Bridle seems to think that this is a good thing, but are there certain aspects of engaging with each other in person that should preserved?
Bruce Sterling's Essay on the New Aesthetic talks about the British art form the New Aesthetic, a sharable concept born on the internet. It is an art form about transformation and reconstruction from ads to games and devices. It is not so much about the machines but about the people behind them, creating and making new meanings of art in society. We have to get in touch with technology to decipher the imagery and instead of using modern aesthetics think of new ones.
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